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The Great Transportation Transition 01.27.2006 by Brian Mulconrey
Thursday, August 18, 2022
� What were the long term forces
that drove the transformation of our global transportation infrastructure
during the first two decades of the 21st century? Competition for unpredictable
global oil supplies was certainly a big part of the story, but a narrow focus
on oil misses some of the bigger actors in this story. Even global climate
change played a smaller role in the transition than many care to acknowledge.
At the turn of the century audio conferencing (a relatively
small market for most of the late 20th century) exploded in popularity. This
transition was fueled by the growth in email adoption in the late 1990's and data
transmission rates that, while puny by today's standards, allowed for the rapid
transmission of meeting materials over the Internet. It started to become commonplace
for teams to be located around the world while still staying in close contact. This
was only the beginning.
Widespread concerns over natural and unnatural
disasters disrupting commerce motivated a wave of companies to expand the categories
of employees that worked remote one or more days a week in order to help assure
that remote workers could maintain operations during a disaster. Several countries
developed tax and other incentives to encourage remote work. Between the oil
shocks of 2006 and 2011, increases in worker "Remote Days" were credited with
saving over a billion barrels of oil annually in the United States alone while preparing companies to react with more agility to a crisis. The
growth in Remote Days also fueled investment in improved videoconferencing
interfaces. Today's Virtual Spaces technology is a direct result of these
pioneering baby steps.
Twenty years ago we climbed behind the wheel of two
ton vehicles to drive to video stores and rent DVD recordings. This image strikes us as
ridiculous today, but it didn't seem humorous at all at the time. While high
speed digital media delivery rendered the DVD obsolete, it wasn't until the
early twenty teens that we began paying serious attention to driving down the
weight of our transportation infrastructure.
Most of today's RTVs (robotic transport vehicles) are just
a little larger than their contents. As we watch them zip down the RTV Lanes on
our highways, it can be easy to forget that they represent much more than a
milestone in transportation technology. In just the past ten years, the global
spread of these unmanned vehicles for transporting our stuff combined with reductions in traditional commuting have cut global traffic fatalities by over 100,000 lives annually. And, thanks to the nano-engineered solar collectors and fuel
cells, these vehicles tap into both abundant solar power and the convenience of
hydrogen energy storage. Of course the transition of most manufactured products
to small scale local production has also helped a great deal in reducing the
amount of "stuff" that we need to move around the planet.
The combination of RTVs, Virtual Retail Spaces, and
integrated digital entertainment programming redefined the ancient art of "shopping"
in the second decade of the 21st century while bringing sophisticated retail
experiences to every corner of the world. These technologies also
launched the reinvention of the 20th century supply chain with the 2017 introduction of
Triple M (Mobilie Manufacturing Modules) mini-factories that break
apart, transport themselves via RTVs to new locations, and auto reassemble in response to changes in global demand patterns.
"Winning the Oil End Game," a
pioneering manifesto published by Amory Lovins in 2005, outlined most of the
strategies ultimately adopted for driving both a new energy paradigm and the
business logic that accelerated the development of RTV infrastructure. But
perhaps the most fascinating alchemy of the past 10 years has been the
co-evolution of Virtual Spaces and RTV technology. We have literally rewritten
the definition of "being there."
� 2006 - All Rights Reserved.
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